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The thinking tool made for newsletter creators.

Use Karma to create content that resonates with your audience.
See what's resonating the most


What's a thinking tool?

Thinking tools use technology to improve your thinking. Karma is an opinionated thinking tool. It uses principles of cognitive science to help you build and share ideas that resonate with your audience.

What's resonance?

On Karma, resonance is a deep, shared, visualized emotional state. It's what you experience when you read something that feels like it was meant just for you. Karma has been designed to help you create content that resonates with your audience. It does this by encouraging you to author clear solutions to big problems for very specific audiences. Readers of your Karma content can then easily highlight snippets of your content as resonant.

Why should I care about thinking tools?

It can be hard to find, remember, and use valuable information - especially if you have a lot of things competing for your attention. Karma has been designed to help you think your way through painful problems and then share your solutions with people who need them.

Is Karma right for me?

If you're looking for a private, all-purpose notebook, Karma probably isn't for you. Karma does one thing, really well - it helps you build ideas that resonate with your audience.

How can Karma help me?

Use cases include:

Why Karma?

Karma is simple and extensible. It makes it very easy for you measure your resonance with emotional highlighting and rich content analytics. It directly integrates with PMAlerts to help you find new readers, and Twitter to help you stash valuable tweets that you can share with your audience later.

How can I get started?

First, consider your target demographic's needs - what are the biggest problems that they're facing? Then, research the problem domain and articulate a solution here on Karma. Karma will then continuously connect you with people who you can help. You can share your solution with them, see what they like, and then evolve your solutions accordingly. All while building an audience and exercising your thinking.